ASTER CUCINE DEBUTS “TIMELINE,” NEW SIGNATURE KITCHEN COLLECTION IN COLLABORATION WITH WORKSHOP/APD

NEW YORK (July 9, 2010) –  Eurocucina 2010 set the start of the debut of TIMELINE, a new signature kitchen collection from ASTER Cucine, one of the world’s leading contemporary kitchen manufacturers, in special collaboration with New York design studio workshop/apd.

For the TIMELINE kitchen system, Matthew Berman and Andrew Kotchen, design principals at workshop/apd, drew upon the history of craftsmanship and artisanship in centuries past to create a kitchen collection with a “vintage” look and feel for contemporary life.  Familiar but unconventional in a modern kitchen, the epoch collection features exquisite cabinetry, countertops and backsplash accents in the finest selection of materials including Venetian ceruse (a whitening compound used in the 16th century on human skin as well as cabinetry) applied to white oak; wire mesh inspired by French country cabinets, antique mirror glass; oxidized metal, weathered steel, and bronzed glass.  Kitchens also can be “personalized” with art panels by famed Toronto artist Murray Duncan.

“Our Aster Cucine partnership with workshop/apd has produced a custom design kitchen system that yields both an astonishing piece of design and the ultimate in functionality,” commented Jacob Kindler, U.S. managing director of Aster Cucine.” TIMELINE represents as much a work of art as the next generation in modern family living.” 

Having taken its cue from the centuries of craftsmen and artisans who spent time carefully selecting the best materials and working them with precision and skill, the TIMELINE kitchen system reflects the quality of the handmade and the patina of the hard worked, yet it is decidedly modern, clean-lined and efficient.

“Our kitchens, the heart of family life, are now part of our living environments and no longer hidden from view,” say Mssrs. Berman and Kotchen. “They are often times at the very center and should be as welcoming as the rest of the home.”

Available now to consumers in the U.S., TIMELINE will be on display starting in September at the award-winning New York City kitchen and bath design company Urban Homes Inc.

An ideal target for people looking for unique and luxurious design in the kitchen, ASTER Cucine also debuted four other kitchen collections at Eurocucina 2010 in Milan. Included is the new futuristic DOMINA, a trendy Italian kitchen that uniquely features custom cabinetry with end to end curves and without any straight lines.  Other collections include the ease and simplicity of the classic AVENUE, merging the traditional with magical modern twists; the ultra-modern CONTEMPORA, which through strong design makes the most of its beautifully grained Tinoe wood and glossy lacquered surfaces, and the exquisite OPERA HALL, a classic take on the French idea of “Les Plaisirs de L’Isle Enchantèe,” with pieces rich in artistic and cultural references that date from the 1500’s to our present day.

 About ASTER Cucine

Established in 1983 in Pesaro Italy, Aster Cucine is one the European leaders in innovative modern and kitchen design. Deeply pervaded by a “service oriented” philosophy, the company has developed a comprehensive company-product-distribution system geared to meet fully the aesthetic and functional requirements of each individual customer. www.astercucineusa.com

 About Urban Homes, Inc.

Urban Homes is an award-winning kitchen and bath design showroom that offers “one-stop shopping” with talented in-house kitchen designers as well experienced installation crews. The company features a wide variety of custom and semi-custom cabinetry as well as numerous countertop, flooring, appliance, light and hardware products. By combining outstanding service, extraordinary craftsmanship and sensible pricing, it has built a reputation as a firm that builds relationships first. The Urban Homes Showroom is located at 325 West 16th Street, (between 8th & 9th Avenues), New York, NY 10011.  212.246.7700  www.uhny.com

About workshop/apd

With an emphasis on sustainable practices that directly affect how we live, workshop/apd specializes in high-end residential renovations, new home construction, and commercial development.  Since its inception in 1999, the workshop brand has grown and now extends to custom furniture, lighting, accessories, products, and kitchen systems. This year the company also launched RightFrame, a technology firm that automates home design to change the face and the carbon footprint of the suburban landscape. It combines serious, modern style and responsible living in a moderately-priced well-designed house.

With offices in New York City and Nantucket, MA, workshop/apd is headquartered at 555 8th Avenue, 15th Floor, New York, NY 10018.  Tel: 212.273.9712.  www.workshopapd.com